Sunday, November 25, 2012

Google AdSense and Your Website


For many years now Google AdSense has dominated forums, web discussions and newsletters all over the Internet. Already, there are stories and testimonies of those who have made millions just working from home and letting the power of the internet fill their pockets with cash. It seems that Google AdSense has already dominated the internet marketing business and is now considered the easiest way to making money online by many successful internet marketers.

The real key to success with Google AdSense is the placement of ads on pages that are receiving high volumes of traffic for repeatedly searched keywords. The more competitive the keyword the higher the cost-per-click to the advertiserand in turn the more you will receive per click from your site. Using this logic it Obviously does not pay to target low cost-per-click keywords and place them on pages that do not receive countless daily hits.

With all the people surfing the internet and clicking away everyday, it is no wonder Google AdSense has become the most lucrative way of monetizing any website and making a long term income.

For those of you that are still new to this market, it would seem having your well written, unique and informative content on your homepage buried somewhere in the little ads promoting other people's services is not something you want for your website, however once those first few clicks equating to several pounds or dollars appear on your AdSense interface you will learn to place your ego and pride to one side and just focus on the revenue and what you can do to maximise it!

There are two major, and clever, factors that all successful webmasters and publishers are able to blend together in order to make money more productively using AdSense.

Number one. Avoid placing ads on low traffic sales pages on your website.

The successful internet marketers and webmasters will place very little or no ads on a page that they intend to sell a product either directly or via an affiliate link. This enables the product to stand out that much more with no competition, the visitors that find themselves on the page of a particular product are usually more targeted than those arriving at an information page and will often be looking for the product your offering or similar thus they are very unlikely to want to click an ad and navigate away from that page.

Number two. Aim to place ads on high traffic pages of your website.

If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources, ebooks, articles, etc that you are offering on your site, thse are the pages that are pulling in your traffic and the ones generating all the clicks and revenue. Focus on driving traffic to these already popular and high conversion pages to maximise your income.

When used effectively, these two factors are actually a good source of producing the mamimum amount of revenue from a high traffic page. Many people are using this strategy effectively to make huge sums of money from their websites traffic.

With the many techniques that people are now employing to maximise their Google AdSense earnings through correct ad placement, related contentc, etc, it is not surprising that Google is trying everything to update and polish their AdSense in order to maintain their good image.

Google AdSense over the years has constantly evolved to battle the rising amount of click fraud and other ways of exploiting AdSense used by the selfish and dishonest individuals and has always managed to come out on top and keep the service running as smoothly and effective as ever so the chances are Google AdSense is here to stay and anyway making a good profit this year will be doing so for the many years to come!

Passive Income Part 5: Advertising Reviews   



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